The need for flexible, supportive, and community-driven workspaces is more vital than ever—especially for small businesses, startups, and entrepreneurs. Krystal Popov, founder and owner of The L Offices, has dedicated her career to building spaces that empower professionals by fostering creativity, well-being, and collaboration.
Krystal Popov established The L Offices to provide more than just office space. With a large central location in Tucson, spanning 17,500 square feet, The L Offices cater to entrepreneurs, nonprofits, and holistic health professionals. More than just desks and meeting rooms, these spaces integrate wellness-focused amenities, such as a gym, yoga classes, and social hubs designed to enhance both productivity and well-being. Popov’s vision is clear: create an environment where business owners can thrive both professionally and personally.
Beyond The L Offices, Popov has extended her commitment to entrepreneurship with The Proper Shops, a flexible retail space in downtown Tucson. This venture provides local makers and retailers the opportunity to test a brick-and-mortar presence without the burden of long-term leases. By offering a low-risk entry point, The Proper Shops serves as an incubator for small businesses to gain exposure and refine their offerings before making larger commitments.
Recognizing that entrepreneurial success often begins early, Popov has also launched Futurepreneur, an initiative focused on fostering business acumen in children. This new venture provides engaging activities and resources to help young minds explore the principles of entrepreneurship, instilling skills that will serve them well in the future.
Popov’s leadership philosophy is deeply rooted in continuous learning and mentorship. She advocates for aspiring women leaders to read extensively and learn from those who have paved the way before them. Drawing inspiration from leaders like John Maxwell, she emphasizes the importance of both intuition and education in leadership.
Her own journey has been shaped by influential mentors, including her mother, a trailblazing entrepreneur in the pool construction industry, and Mindy Deeble, a mentor who taught her the value of listening, inspiring action, and leading with emotional intelligence. Popov credits these experiences with shaping her approach to leadership—one that balances decisiveness with empathy and adaptability.
Popov believes that inclusion goes beyond diversity; it’s about recognizing and valuing people at all stages of their growth. She fosters a culture where individuals—regardless of background or experience—are welcomed for the value they bring. In her view, an inclusive workspace is one where professionals at different levels of success can collaborate, learn, and support one another.
She also recognizes the benefits of diverse perspectives, a lesson she learned early in her career as an engineer. Being one of the few women in a male-dominated field, she saw firsthand how varied viewpoints lead to more effective problem-solving. She continues to advocate for spaces that bring together diverse minds to drive innovation and success.
Krystal Popov’s journey is a testament to the power of vision, resilience, and community. Through The L Offices, The Proper Shops, and Futurepreneur, she has created more than just business ventures—she has built ecosystems where entrepreneurs can grow, innovate, and thrive. Her story serves as an inspiration to business owners and decision-makers looking to foster inclusive, dynamic, and growth-oriented environments within their own organizations.
For business leaders seeking ways to enhance workplace culture, Popov’s approach underscores the importance of investing in community, adaptability, and the well-being of those who power a business. In doing so, they not only create successful enterprises but also cultivate a lasting impact on the business landscape.